Local Business Advertising

The fastest way to grow your local business and profits is to focus your time and energy on acquiring customers /clients that bring in revenue, second to that is providing those customers with a great service and quality products.

Here’s the challenge… how do you do get your local community interested in your product or service and reach thousands of people at the same time? How do you communicate what you’re offering in a short yet powerful way to get the best response?

How do you advertise your local business and reach 15,000 residents in less than 30 days and keep your ad spend lower than your yearly cable bill?

If you are in the Los Angeles, Long Beach or Culver City area you’re in the right spot to take advantage of local business advertising that puts your business in front of 15,000 residents in less than 30 days. I will discuss a new twist on direct print advertising using door hangers that increase local reach by grouping your ad with other local businesses and keeps your cost down.

 

The Challenges & Solutions to Print Advertising

As a small business owner the challenge that comes with looking to grow and get new business coming in the store, website or social media pages might be limited time and resources.

Another problem that most small business owners face is that no one really knows what you do or what service and products you provide for the local community unless you are actively promoting and advertising your brand, message or product.

Here are some common challenges and solutions we hear from business owners when wanting to do local business advertising to reach their community.

 

• Challenge : Not enough time to do marketing & advertising myself.
• Solution: Leverage someone with marketing and advertising ability to do it for you.
• Challenge: Too expensive, can’t afford it.
• Solution: Always look at advertising as an investment, the key is targeting and finding out who your best customer is and figuring out wha what they want. You can’t afford not to if you want your business to grow and profit.
• Challenge: I don’t know what to offer?
• Solution: Take a look at your biggest competitor, what are they advertising and offering your customer? This will save you time and guess-work on what to promote as your offer. Make your offer attractive and better, whether with service or quality but make it better.
• Challenge: How do we directly reach a mass of local customers most likely to buy from us?
• Solution: Local business advertising and distribution directly to the residents in your local community. Unless you have a small product you can ship out worldwide you will need local customers and the best way to get the people in your community is to reach them directly with your offer when they’re home.
• Challenge: I didn’t see any return from my advertising efforts.
• Solution: Work out your message and the benefits of your product and service. Ask and survey your clients to understand what they want so you can deliver your message in the most effective way.

 

Businesses Working Together

The power of leverage is a wonderful thing. A 15,000 ad campaign with design, print & distribution for a single business would run for around $3k-$4k. In working together with other local businesses you can reach more potential customers in one month than the average local business for $700.

Each business ad is 2″x 5.5 and share a space on a 5.5″ x 23″ jumbo size door hanger. Now your business has the power to directly reach a significant amount of local residents.

To get the most out of your advertising there is power in numbers, by sharing ad space you get the volume of a 15,000 print ad and spreading your business message.

Not everyone you advertise to will buy, these type of ads work best for service based business like restaurants and everyday necessity products. However in directly reaching 15,000 more homes than your competition your business improves its chances on gathering up the right type of customers.

 

The Advantage You Have With Direct Advertising

We won’t deny the power of online advertising platforms for businesses and say print is the only way to attract local customers.

Ingram, Twitter, Facebook, YouTube and Yelp have shown great results for most of our clients. The issue with online platforms and advertising online is that there’s a lot of distractions and a multitude of competitors vying for your customer’s attention.

Combining your online advertising with offline offers is a great way to maximize your advertising efforts and target the people in your community.

With direct print advertisement you’ll stand above your local competitor who is not actively advertising and using all lines of communication.

One of the rules in increasing your profits is to do the things your competition isn’t doing. Find what your local competition is not providing for your customers and capitalize on it.

Finding the message your customers will respond to is one of your most important responsibilities as business owner and gives you the ability to communicate your products and service benefits in the most effective way.

Spend time on creating and refining your company’s message and values, you’ll find this process as a pathway towards reaching your ideal customer.

 

If you are in the Los Angeles area and would like to learn more on how to advertise your to 15000 local residents using jumbo door hangers, give us a call at 562-505-2911 or email us at info@laprintanddesign.com