The goal of this article is to help Business Owners and Entrepreneurs brand their events through affordable High-Quality Advertising Displays.
X Banners are great for your business lobby or conference area and can display your products with a High-Resolution Quality.
Getting people’s attention is challenging, but you can get a leg up and stand apart from the competition when the competition is missing the basics in branding.
We’ll take a look at the X Banner and how you can take advantage of this powerful branding tool to get people to stop and take a look at your offer.
We’ll also take a look at some of the negatives when using this type of banner and why it might not be a good idea to use outdoors.
The X Banner Stand lets you express your ideas, products and spread your message visually to hundreds if not thousands of potential customers that are looking for your product.
These X Banners help you reinforce your branding efforts with very little maintenance they also help attendees by providing visual information that help answer your clients most often asked question.
Why is Branding with X Banners so Important?
It does the work of many sales reps without complaint, X banners cost you no overhead and present your products and services with the exact message you want to say.
As a low-cost advertising tool, the X banner is perfect for presenting your story, ideas, and differences between you and your competition with full control and authority.
We’re not saying X Banners are the total solution in your sales funnel, however, if you took two businesses that offer similar products the business and banner with the branded display will stand apart from the competitor without a branded professional banner.
The business with X banners has positioned itself as the professional service provider, people see the investment in your branding and therefore take your brand more seriously.
We are also more likely to buy from sources that have a branded message than from those with a generic or sometimes blank promotional material.
Remember that branding builds trust with your clients and customers and you need every advantage you can get.
The X Banner Might Not Be Good for Your Event
Here are a few things that we don’t like about the X Banner. To start off these X Banners are super lightweight, which is good if you’re carrying it from your car to the event.
However, not so good if your event is held outside under windy conditions.
If your event is held outside we recommend using Custom Feather Flags.
These flags have a sharp metal stake you can spike into the ground without having to worry about your advertising falling over.
If you plan on placing X Banners outside in high wind areas you run the risk of the tipping over easily.
However, you can still use the banner out in the open but make sure it’s up against a wall or blocked off from the wind.
We recommend using the X banner for events held indoors.
Another reason the X banner might not work for your event is the size. These X banners may seem small if you are looking for a large display area to showcase your products on.
The X banner print area is 5 feet by 2 feet wide which is still a decent size to display large images however some of our clients would prefer a larger print surface.
If you’re looking for a larger display take a look at our 6 foot Roll Up Banner or Feather Flags.
Showcasing Products With X Banners
Think of your X banners as the welcome sign at your event, what would it say or do to get the public’s attention?
This is the first impression you will make on your audience.
And since people are visual you have a great opportunity to use images that will persuade your clientele to take the desired action you would like them to take through appealing visuals.
Images of attractive men/ women using your product have a bigger impact on both men and women than if you were to use the product by itself.
According to researchers, seeing an attractive man or woman in an advertisement excites the areas of the brain that make us buy on impulse, bypassing the sections in our brain which control rational thought.
This is the same reason Las Vegas Casinos hire attractive servers. We tend to spend more when our logic is met with “Feel Good” images or attractive people.
You also give people a reason to take a picture or selfie besides your X Banner which they now can share on social media.
People don’t buy the “product” they buy the feeling of what that product will do for them and the problem it will solve for them. Connecting with people through visually stimulating images can increase the response rate at your event or business.
The Risk in Non-Branded Advertising
A friend of mine recently ordered custom blank checks from an online store.
She was very happy with her checks and the speedy delivery and was excited to tell me all about them.
When I asked for the name of the company that printed these blank checks she to hold while she looked for the box which they came in.
When she found the box the only thing she found was her shipping details but no information about the company.
The box the checks came in was blank. She couldn’t remember the name of the company and there was no receipt in the box.
The company that printed and sent out the checks missed a great marketing and branding opportunity in acquiring a new potential customer, but since my friend couldn’t find the name of the company she ended up getting frustrated instead.
Frustration is the complete opposite of what you want your customers and clients to feel about you and your business.
It’s for the same reason giant companies like Coca Cola, Nike, Disneyland spend millions of dollars every year in creating brand awareness even though millions of people already know about these great company brands.
If your business is not utilizing X Banners as a branding tool you’re missing out on creating brand awareness and influencing people visually.
The more exposure you can create with inexpensive marketing tools the more people who will know about your brand and the products and services your business provides.
If you would like to place an order for your custom X banner you can do so HERE. We ship Next Day this means your X Banner will arrive within 2-3 days of placing your order.
If you have any questions or concerns please feel free to email us at info@laprintanddesign.com