Trade Show Booth Displays

You’ve decided to invest in your Trade Show Booth Displays and attend trade show events this year, however, you want to make the right choice when it comes to purchasing large marketing and branding products like Trade Show Booth Displays.

My name is Christian Ramirez, branding manager for Los Angeles Print and Design. I’ll do my best in reviewing the trade show booth display we carry along with the most important marketing material you’ll need that will help you make a great impression and put your competition on their heels.

I’ll go through some of your marketing materials and branding options that create consistency throughout your trade show booth and how consistency persuades your prospects subconsciously when interacting with you and your brand.

The In N Out Branding Lesson

A few months back I met up with a client at a local seafood restaurant to discuss his plans on putting together his trade show booth for the Sabor Latino Food Show at the LA Convention Center.

While discussing the project a family of four sat at the booth across from us, the two kids brought their In N Out burgers and drinks while the parents ordered seafood off the menu.

At that time I really didn’t think much of that family bringing In N Out into the restaurant but it stuck out, my focus was on listening to what the client was saying.

However, the following day as I was driving down the street I noticed a regular-sized In N Out drink cup left on a park tabletop.

The iconic little red palm tree logo printed around the top part of the cup set off and triggered a craving for an In N Out burger that day until I satisfied my hunger.

This made it clear that branding consistency is planted subconsciously and penetrates the consumer’s mind in subtle ways to then trigger the desired effect.

Think about how you’ll be presenting your company’s brand at trade shows when shown to enough people on a consistent basis. What’s the desired effect or message you want to create in your customer’s mind? This is the power of branding.

 Your Booth Set-Up

So by now, you’re probably asking OK… what will I need to get my trade show booth started?

1. First things first, the size of your booth. The size of your Trade Show Booth Displays determines the space you claim for all of your events you plan on attending for the rest of the year. We offer 8ft and 10ft displays to accommodate your presentation space.
2. The second item on the list is the Graphic Design work. Once you know the size of your trade show display its time to hand your idea off to your designer to take care of the artwork so that your message, logo or products are displayed within the size of the display template. If you don’t have a graphic artist we can help with your design and layout as well.
3. And finally, the extras. Will you be presenting in front of a large group of people at your event? If yes, consider our 10ft curved trade show displays. These displays come with your own custom printed logo podium. A set of LED lights to highlight and showcase your product in dimly lit environments and a carrying case that acts as the podium.

Keep these three points in mind when selecting the size, graphic design and the format you’ll be presenting in at your next event.

Trade Show Booth Displays

In choosing a trade show booth backdrop you have the options of our 8ft slim backdrop and our 10ft curved backdrop with a podium. The difference besides the size is the framing and the thickness of the backdrops.

The 8ft slim backdrop is 5 inches thick when butted up against the wall and the framing is a curved aluminum tubing shaped into a wide U  for stability when erected, a center bar is then placed to hold up the top and bottom pieces.

The 8ft slim backdrop and 10 ft curved backdrop comes with the podium as an option & carrying case along with the two LED lights, this 8ft slim backdrop is perfect for tight quarters and maximizing your limited booth space in front of it.

The 10ft curved backdrop is a foot thick in width when butted up against the wall and the frame compresses and expands like an accordion. This allows you to mount the printed fabric once you stretch the frame out and compress it once you are done with your event and ready to store it for your next event.

The cool thing about the 10ft curved backdrop is the fabric can stay on the frame without you having to take off and fold it like you would on the 8ft slim backdrop.

 You can download the backdrop templates here: 8ft Curved Slim Backdrop Template   / 8ft Curved Pop Up Display Template / 10ft Curved Pop Up Display Template /  Podium Template – 10ft & 8ft Back Drop Instillation Guide – 10ft & 8ft Slim Backdrop display Instillation Guide. 

Advertising Table Covers

Now that you have your trade show booth figured out along with the sizing, extras, and artwork you’ll need some tables and chairs.

In a typical 10×10 size booth, you’ll be able to fit two 6ft or 8ft tables and around 4 chairs.

Now… I’m not saying you’ll be super roomy but you and your guest/ prospects can comfortably sit to discuss orders and do numbers without having to stand all day.

For your tables, we offer our 6ft x 3 ft dye sublimated 3 sided print table cover printed on premium quality and washable polyester fabric. Our table covers our sewn with rounded corners and hangs about 2 inches off the floor.

The 8ft x 3 ft table cover along with the 6ft cover is scratch-resistant and printed with a 720 x 720 resolution which means your graphic artwork is guaranteed to come out looking sharp and your colors bright when printed.

Knowing the size of the tables you’ll be using before printing your table cover is very important, the reason?

Printing an 8ft table cover that’s used on a 6ft table will drag on the floor and overhang causing people to trip up and look sloppy.

You want to avoid getting people’s attention the wrong way so make sure to get either the tables according to the table cover size or vice versa for a clean and professional-looking presentation across the board.

A Lot of trade shows have the best booth contest and we want to make sure yours will be the winner for the best booth presentation.

Roll Up Banners

Roll-up banners are perfect for outlining your message, showcasing your product and highlighting the benefits that can help you in getting your customer’s attention and help your customer in getting closer in making a buying decision.

I wrote a post not long ago discussing some of the best practices when creating and setting up your roll up banner display.

I suggest reading this article before printing your roll-up banners, this will help you get the best possible results in generating leads and help you create a clear marketing message that will get your audience’s attention.

We have 3 types of banner stands our first one is the 2.5 x 5 ft X banner stand this super lightweight banner is our starter, super easy to set up and great for small events.

The print space is big enough to get your message across effectively in a matter of seconds and comes with the vinyl banner print and hardware to set it up for presentation.

Our second banner stand is our 2.5 x 6.5 retractable banner. You’ll get this set up with an aluminum base that’s sturdy yet lightweight, a matte vinyl print with your artwork and a traveling case for easy transportation. Super easy to set up, all you have to do is pull the banner from out the base and insert a center pole to keep the banner upright all in a matter of 5 minutes.

And finally, we have our deluxe 2.5 x 6ft aluminum polished roll up banner, this is our bestseller for its quality and clean looks with a sturdy aluminum base and polished sides this roll up banner looks classy and clean. The fabric is made out of polyester and printed on a 720 x720 resolution for high-quality vibrant prints, this banner is also easy to set up and is washable as well.

You get the printed fabric installed and already in the aluminum base making it easy to roll up, align the center back piece to hold up the banner and once you’re done with the event unhinged the centerpiece and allow the banner to roll back into the base.

Questions

Let us know if we can help you with any questions you may have on setting up your trade show booth and other marketing and branding materials. You can email us at info@laprintanddesign.com or you can reach us directly at 562-505-2911.

Cheers!