How to Sell More Clothes: A Complete Guide to Fashion Marketing

If you’re starting up or currently own your own clothing brand then congratulations, you are in one of the most exciting industries in the world! While it might be a bit of a crowded marketplace to differentiate your brand, the pursuit to make your clothing stick out is part of the fun. Maybe you’re currently looking for marketing tips that can help you take your brand from a local brand and increase your online sales. If so, there are several things you can try to incorporate to do just that. Here are several fashion marketing techniques that you should implement in order to see more traffic to your site.

1. Search Engine Optimization

If you aren’t familiar with search engine optimization (SEO) and the role it plays in your marketing strategy, know this: it can help your brand reach new heights. SEO uses Google’s algorithm as its guideline for helping your products and site pages land on Google’s top search results page.

The higher up on that page you are, the more people that will click on your site. So… how can you improve your SEO? There are several ways, but the main ones are methods such as high-quality content, internal links, external links, and prioritizing keyword usage.

The Google Algorithm has several considerations that it uses to gauge whether a site is worthy of its readers. It won’t direct users to a site that isn’t up to par. By integrating SEO into your website, you’ll witness higher lead generation, higher conversion rates, more inquiries on your clothing, etc. If you want to sell more clothes, you have to get it in front of more people. Better yet, get it in front of the people that are searching for it!

2. TikTok Ads

Thanks to the creation of TikTok ads, TikTok is increasingly becoming more and more of a space for commerce. Because of that, you can make the argument that TikTok Ads have never been more valuable than they are today.

They not only help market your clothing to new prospects, but they can also help you strategize targeting former site visitors, and past buyers, or building your email list.

In fact, one of the best digital strategies for your clothing brand is to zero in on former site visitors. Doing so will lead to a significant climb in your conversion rates. Adding things such as a temporary discount will push them over the edge and past the point of purchase.

3. Share Your Story

Every clothing brand has a story, something that separates them from all the other companies in the marketplace. Whatever your clothing brand’s story is, flaunt it on your site! Site visitors love visiting the “About Us” pages of your site to learn more about your brand.

This is a great opportunity to share your passion, what drives you, your mission statement, and how the brand came to be. For example, maybe you were on a hiking trip and saw the need for hiking apparel that was at a budget-friendly price. Perhaps you’re especially passionate about the environment and are making clothes out of recycled material to help out.

Whatever the case might be, you owe it to your site visitors to share the background. It adds a layer to your brand that your customers can get behind. You’ll build consumer loyalty by sharing your mission, which will resonate with customers that have that in common with you.

4. Run Online Promotions During Holidays

People are more aware and more open-minded to purchasing items online when there is a holiday around the corner. No, this isn’t just in reference to Black Friday or Christmas.

That means Holidays such as Valentine’s Day, Easter, Mothers’ Day, Fathers’ Day, and Memorial Day as well.

Any time that a Holiday is around the corner, use it as an excuse to run an online promotion for your brand. Whatever that promotion looks like, send it out to the masses.

Push it on your social media outlets, Facebook Ads, email marketing campaigns, site pop-ups, blog articles, etc. There might be people that have been eyeing your clothing for some time and now, with the holiday promotion, will finally make the purchase. From there, you’ll develop repeat business by turning an interested prospect into a fully-fledged customer.

5. Call to Action in Your Emails

The emails that you send out to your emails shouldn’t just inform them of what’s going on with your brand, they should push them to act on it.

For example, say your clothing brand was mentioned in a clothing magazine. Send an email campaign highlighting that and include a call to action for them to purchase it.

So if your denim jacket was on Blair’s Winter issue, you could include a call to action insisting that your clients see what all the buzz is about.

You’d be amazed at how quickly your email subscribers will act on what you tell them to do. After all, you’re the expert. They want to be told what to do to help your brand succeed.

Up Your Fashion Marketing Game Today!

Now that you’ve seen all the ways that you can improve your fashion marketing, it’s time to put these strategies to the test. Start with integrating search engine optimization and getting your website Google-approved.

Be sure to read this article on the difference between organic search and paid search for more information on the two. For more inquiries, please feel free to reach out via our contact us page and we’ll be happy to assist you further!