7 Ways to Advertise with Custom Printed Tablecloths at Your Next Trade Show Event!

How would you go about advertising and displaying your brand logo at local farmers markets, trade shows in Las Vegas or pop up shops?

With Printed Logo Tablecloths and Standing Banner Displays. 

If you’re looking to increase brand awareness, we’ll go over some of the best ways to use printed logo tablecloths as marketing assets to make your brand a memorable one.

These 7 ideas can literally help you stand out from the competition and help you develop your business identity.

increasing awareness.

Are you in charge of marketing and manage clients that are looking to create brand awareness for their new product launch?

Do you sell a branded product or offer services and want to promote your business at trade shows and outdoor events this summer to drum up leads and sales?

One of the most effective ways to brand and promote a product is through visual images, colors, or logos. 

With custom printed tablecloths, you can print high-resolution design elements, photographs, and logos, to let people know what your business is about.

branded visual information 

You can use your tablecloths to make sure that your logo and brand are seen by the hundreds and thousands of people attending trade events. 

In order to make the most of your printed logo tablecloths, there are a few branding tips you can put to good use.

They’ll allow you to impress your visual logo to a live audience and make it easier for word of mouth advertising on social media to spread.

Check out those 7 tips out below.

1.Logo Print

The first thing people are going to notice about your printed tablecloths is your logo.

For the best visual results, your logo will look clean and clear on the front, left and right side of the tablecloth.   

The entire printing area for your tablecloth is 6ft wide by 2 feet tall. We also carry the 8ft wide by 2ft tall tablecloth for larger 8 ft tables.

Even if you’re still trying to build up brand recognition for your business, it’s still a great idea to include your logo on promotional tablecloths.

2. Domain Name.

Once you draw people in with your printed tablecloth, as well as adding your logo, consider adding your domain name on your printed tablecloth.

Since you have six feet of space to work with, the size of the letters can be up to 3.5 inches tall, so you get excellent readability from 6 to 7 feet away.

Avoid using font styles that are difficult to read. Try and use bold thick lettering so your domain name or logo can pop out at people.

Soft thin letters can be difficult to read from afar and may get lost in the mix. 

You want people to look at your printed tablecloth and branding and think, “Oh, that business domain is… Cool! I want in!”

You don’t want them to think, “Wait, what does that say?

“That name is difficult to read.”

You’re only going to have a few seconds to capture people’s attention and get them interested in your business. Make the most of it!

3. Tablecloth Color

The background color that you choose can make or break your tablecloth.

To avoid any color logo camouflage issues, we recommend using a high contrasting color from your logo as your tablecloth background color.

Whether you choose a plain white or a jet black color background, we can color match any color in between.

Most logos work best on plain white or black background, but if you would like to use a custom color, let us know and we’ll match it for you.

Your Printed Logo Tablecloths should invoke an emotion from people which lets them know what they can expect from your business.

4. Branding 

When branding your tablecloth, it’s good practice to have the same color scheme throughout all of your branded signage and marketing displays.

Having the same colors and logo across all of your marketing materials, websites and social media will increase brand recognition among your audience. 

 Having your logo across multiple mediums creates that cohesive branded experience.

The branded tablecloth becomes a part of your overall brand packaging to create a whole look for your business.

From the colors on your website to the t-shirts with your logo, you can set up the look and feel of your brand with a simple custom printed tablecloth.

5. Sneak Your Tagline In

Does your company have a tagline? A tagline can make it easier for your customer to remember your name.

This worked in 1950 and it still works today in 2019. We as humans like to associate pictures with words to remember things more easily.

A jingle, a unique sound or ding like the ones on your social media alerts create a bonding relationship to your phone.

The same applies to text, you can associate your logo with text on a printed tablecloth of a positive message or short catchphrase that we can subconsciously attach to your logo, your colors, and your name.

Your tagline attaches words to your colors and logo which create a second layer of context aside from your visual displays and branding.

6.Post Photos on Social Media

If you want to try and spread the word about your next event, encourage those who visit you, to take a photo next to your logo and branding.

Use these photos to post on LinkedIn, Instagram, Facebook, or your favorite social media app.

You can do this by creating a giveaway or contest of some sort where people will be incentivized to post the picture on their social network.

Once social media photos of your tablecloth start going up, you’ll be able to reach a much larger audience. Let people know what you have going on.

7. Neat and Easy to Read

If you’re going to take the time to create a custom printed tablecloth, take the time to make sure people can read it when it’s on display.

Every so often, you should step out from behind a table and look at your tablecloth to make sure everything is legible.

It will ensure everyone can read the words on it and find out information about your products or services.

Create Your Own Custom Printed Tablecloths Today!

With a printed tablecloth and Retractable Banners, you can increase sales for your products and garner more attention from potential fans.

Custom Printed Logo Tablecloths are great for promoting just about anything. But they really come in handy when it comes to marketing in real life.

Check out our blog to learn about other great business marketing ideas.

If you have any questions or need help setting up your Tablecloth, shoot us an email and we’ll be happy to help. Email us at info@laprintanddesign.com